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How Face to Face fundraising works

A representative of a charity engages with a member of the public in a street, at their front door or in a shopping centre, and asks whether they would like to become a regular donor to the charity.

Regular Donations

Most donations are made on a monthly basis by direct debit from a bank account or credit card.

Professional Fundraisers

Nearly all face to face fundraisers are paid for their work; it is hard for charities to find volunteers who have the right skills and long-term availability needed for this work.

Direct and Outsourced Fundraising

Some charities hire staff directly for this work and others work with professional fundraising suppliers who recruit staff to represent the charity. It is often difficult for charities to recruit staff for this work, so outsourcing to a professional supplier can be a huge benefit for them.

Local, National and Global

Those charities using face to face fundraising include charities that deliver local, national and international services.

Efficient Fundraising

Nearly all fundraising requires an upfront investment by the charity. Face to face fundraising is one of the most efficient forms of fundraising. Charities will usually receive $3 or more in donations for every $1 they invest in face to face fundraising.

Regulation

Face to face fundraising is regulated by state and territory governments. These regulations ensure that charities and professional fundraising suppliers comply with a range of licensing and disclosure requirements, which may vary from state to state.